sac-a-main-sandstorm-noir-porte-cle-foulard-fleur-arc-en-ciel

May 20, 2026

What is birkinification?

by Lucille OH MY BAG In News

The Birkinification: when a handbag becomes a symbol

Let's go back to the origins of this timeless trend brought back into the spotlight…
Jane Birkin, the late English actress, could not find a handbag suited to her everyday life.
What were the odds that she would be seated, on her Paris-London flight, next to Jean-Louis Dumas, artistic director of Hermès?
An insatiable creator, he immediately envisioned a rectangular carry-all tote bag, divided at the center by a canvas pouch topped with a piece of leather.
To meet the needs of young mother Jane Birkin, he even added a space for a baby bottle…
The iconic Birkin of the house of Hermès was born.

Created from a cowhide leather Luxurious and treated with vegetable tanning, the Birkin is equipped with details and finishes that live up to the house's reputation Hermes. Offered in smooth leatheror in grained leather, in natural or tropical shades, this renowned model has been available in many different forms.

The reason for its success ? The origin of its creation, its practicality, its clean lines, its sumptuous details, its multiple variations... Everything is done to make it timeless and give it its letters of nobility.

Découvrez nos bijoux de sacs

There birkinification or “Jane Birkinify” means this tendency resulting from Jane Birkin's desire to return her bag unique, in his image.

A committed activist for women's rights, LGBT rights or even ecology ; her bag is covered in stickers depicting her struggles. An actress renowned for her talent and iconic physique, Jane Birkin embodies the quintessential class of the era.

There customizing your bag also looks girly with the addition of beads, charms, badges,key ring, of satin ribbons…

Plutôt cuir d'exception ?

This trend was brought to the forefront during Spring-Summer 2024 Fashion Week, by Balenciaga And Miu Miu, with the Rodeo model and the Arcadie model respectively. These two it-bags in the making were quickly joined by Balenciaga's Cagole model. A true dedication to disorder and the need to have a handbag Containing all the essentials, Balenciaga and Miu Miu models parade with bags under their arms, overflowing with their contents.

Alice Disederi, stylist at Peclers, declared that they "embodied the idea of what a woman is today: a wonder woman." A wonder woman who needs to be able to fit whatever she wants in her handbag.

Ou plutôt cuir métallisé ?

THE mini bag, ultra trendy, has notably been repopularized by Jacquemus in 2017 with the Chiquito model, which gave rise to more and smaller creations than the others.major luxury leather goods houses have given its letters of nobility to the mini, micro,nano-bag; or even jewel bag.

It seems that despite its aficionados, the majority of women (71% following the survey conducted by Business of Fashion in June 2022!) are more willing to invest in a large bag for everyday travel. The trend of tote bag otherwise called tote aligns with that of the mini bags. Large bags with a rectangular silhouette, practices and spacious, such as the Hermès Birkin, are becoming darlings.

Ou cuir grainé ?