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Bottega Veneta

Bottega Veneta

Bottega Veneta: more than a brand, an art of living


When we talk about great creators, we cannot ignore Bottega Veneta. It is a luxury company created in 1966 in the beautiful city of Milan. Designer with many strings to her bow, this house is illustrated in the field of bag main, of the shoes, of the clothes but also accessories Like jewelry or glasses, but also ceramics, board games, covers, cushions or animal accessories ...

But where does the Bottega Veneta house come from?

The current workshops are located in Italy, and there will soon be three : the first two are located in the municipalities of Altavilla Vicentina (since 2011) and Malo (since 2012). The third is currently being built in Dueville : on a surface area of 6,000 square meters, it will soon accommodate 200 additional employees.

Bottega Veneta strengthens its roots made in Italy» expanding thanks to the Manifattura Veneta Pelletterie company, consolidated daily by new recruits. These latter come from the Scuola dei Maestri Pelletieri, or "school of leather masters", founded by Bottega Veneta itself.

Rich in a craftsmanship passed on to almost 1000 employees, the company diversifies its sectors of activity in the leather industry, taking care of all production phases related to shoes, handbags as well as to the small leather goods and accessories.

They are also responsible for the selection of the skins, their treatment, cutting, assembly and quality control, following the work of the designers.

©Bottega Veneta

History of Bottega Veneta: the beginnings...

It all began in 1966 in Vicenza, Italy, when Michele Taddei and Renzo Zengiaro founded the "Venetian Boutique". The production of leather goods is booming, crafts occupy a very important place within the society of the 70s.

At the beginning of the decade, they created what would become Bottega Veneta's signature brand: the intrecciato, pattern in braided leather The adventure begins! The founders handed over their position about ten years later to Michele Taddei's ex-partner, Laura Braggion, who took over the management of the company alongside her husband, Vittorio Moltedo.

Space is running out in the Vicenza workshop,
which led to the workshop being moved to the outskirts of the city. The first boutique opened in New York in 1972, and the rest of the adventure was taking shape!

©Bottega Veneta

History of Bottega Veneta, from 2001 to the present day

In 2001, just over 30 years after its founding, Bottega Veneta was acquired by the Gucci group, now part of the major luxury group Kering. This brought a new wave of energy and brought back into the spotlight all the bags that made the brand famous.

In 2002, the stores were revitalized. In 2005, a furniture line was launched alongside a clothing collection for women, followed shortly in 2006 by the collection for men.

In 2006, jewelry was in the spotlight, as was interior design. It was also the year in which a three-year diploma course was created : the Scuola dei Maestri Pellettieri di Bottega Veneta entered into close collaboration with the University of Venice to develop a specialized curriculum in the development of leather goods In 2011, the brand launched its first women's fragrance, "Bottega Veneta," in partnership with Coty Prestige, followed in 2012 by its men's version. Between 2013 and 2019, several boutiques were opened in Italy and the United States.

Following several management changes, Daniel Lee took over the reins of Bottega Veneta in 2018. Formerly director of Céline's ready-to-wear line, he joined the creative direction. His major creation was the Pouch, which became the best-selling bag in the brand's history. After winning four awards at the 2019 Fashion Awards, Daniel Lee left the company and was replaced by Matthieu Blazy.

©Bottega Veneta

Intrecciato, signature of the Bottega Veneta house

A technique born in 1972 in the Vicenza workshops, intrecciato is a process of leather braiding: of thin strips of leather cut with millimeter precision are assembled to create this inimitable marquetry.

Almost 30 years later, Tomas Maier, artistic director at the time, is bringing the braided leather through capsule collections which allow you to inscribe your initials in the leather, this is called “Initials Stitching”.

In a few figures: to achieve a Bottega Veneta tote bag, it takes 96 hours of work, 257 strips of leather 12 centimeters wide; or 3 meters of leather.

 ©Stilleto

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