History of Bottega Veneta, from 2001 to the present day
In 2001, just over 30 years after its founding, Bottega Veneta was acquired by the Gucci group, now part of the major luxury group Kering. This brought a new wave of energy and brought back into the spotlight all the bags that made the brand famous.
In 2002, the stores were revitalized. In 2005, a furniture line was launched alongside a clothing collection for women, followed shortly in 2006 by the collection for men.
In 2006, jewelry was in the spotlight, as was interior design. It was also the year in which a three-year diploma course was created : the Scuola dei Maestri Pellettieri di Bottega Veneta entered into close collaboration with the University of Venice to develop a specialized curriculum in the development of leather goods In 2011, the brand launched its first women's fragrance, "Bottega Veneta," in partnership with Coty Prestige, followed in 2012 by its men's version. Between 2013 and 2019, several boutiques were opened in Italy and the United States.
Following several management changes, Daniel Lee took over the reins of Bottega Veneta in 2018. Formerly director of Céline's ready-to-wear line, he joined the creative direction. His major creation was the Pouch, which became the best-selling bag in the brand's history. After winning four awards at the 2019 Fashion Awards, Daniel Lee left the company and was replaced by Matthieu Blazy.
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